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Can you guess the subscription company based on their ideal customer profile?
Rachel Wu 11/2/20 Rachel Wu 11/2/20

Can you guess the subscription company based on their ideal customer profile?

In this article, we’ll present a basic rundown of the pricing strategy based on the ideal customer profile of a very popular subscription-based company!

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BarkBox: the hottest dog box or wet pet flop?
Rachel Wu 11/2/20 Rachel Wu 11/2/20

BarkBox: the hottest dog box or wet pet flop?

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How do you price your subscription and… how do you increase prices?
Rachel Wu 11/2/20 Rachel Wu 11/2/20

How do you price your subscription and… how do you increase prices?

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